Edge Dynamics Appoints Rob Chen As Vice President, Marketing And Business Development
Edge Dynamics Appoints Rob Chen As Vice President, Marketing And Business Development
REDWOOD CITY, Calif.—July 26, 2005 – Edge Dynamics, the leading provider of
Channel Commerce Management (CCM) solutions, today announced that Rob Chen has joined Edge Dynamics as Vice President of Marketing and Business Development. Chen joins Edge Dynamics from Siebel Systems where he was most recently the Senior Director of Worldwide Marketing for Siebel CRM OnDemand, the company's fast growing hosted software division.
"We are excited to add a seasoned enterprise software executive with a track record of success to our management team," said John McGrory, president and CEO, Edge Dynamics. "Rob brings very relevant experience and insights that will help us accelerate our continued business expansion not only within the life sciences industry but to other industries as well."
At Edge Dynamics, Chen will be developing and implementing a comprehensive marketing and business development strategy to enhance the company's vision and growth, and he will be responsible for leading Edge's corporate positioning, product marketing, product management, sales enablement, and strategic alliances.
"I was attracted to Edge Dynamics because it offers a unique and compelling vision for Channel Commerce Management that has wide-ranging implications across channel control, regulatory compliance, and patient safety, all important business challenges that life sciences companies face today," said Chen. "In particular, Edge Dynamics has already successfully delivered quantifiable business value to ten leading pharmaceutical manufacturers through its solutions, and today manages trade agreements representing more than 25% of all U.S. pharmaceutical channel volume. Edge Dynamics' solutions are built on a robust and highly scalable technology platform that can fully integrate with an enterprise's existing IT infrastructure. This confluence Ð a compelling vision, proven customer success, and innovative technology Ð provides a powerful foundation for a strong marketing message and a successful business."
As Senior Director of Worldwide Marketing for Siebel CRM OnDemand, Chen launched and helped build the fast growing division at Siebel Systems to achieve a total contract value run rate that now exceeds $20 million per quarter. While at Siebel Systems, Chen held leadership positions across product marketing, product management, and sales management in several Siebel business units, which include Siebel Sales and Siebel Consumer Goods. Prior to Siebel, Chen was the Director of Product Marketing at Salesforce.com where he helped drive the rapid growth of its enterprise business. Earlier in his career, Chen was a Brand Manager at The Clorox Company where he had general management responsibilities for several leading brands. Chen holds a master's degree in business administration from Harvard University and a bachelor's degree in business administration from the University of California at Berkeley.
About Edge Dynamics
Edge Dynamics is the pioneer and leading provider of Channel Commerce Management (CCM) solutions to the life sciences industry. Edge Dynamics' solutions enable companies such as pharmaceutical manufacturers to optimize their order stream processing so that they can better address business challenges related to channel control, regulatory compliance, and patient safety. Edge Dynamics combines innovative technology and deep domain expertise to deliver a complete solution to optimize sales, distribution, and supply chain operations while complementing traditional transaction management and analytic systems. Deployed at leading pharmaceutical manufacturers, the Edge Dynamics enterprise software solution currently optimizes more than $50 billion in annual channel revenue streams. Edge Dynamics has offices in Redwood City, California, and Philadelphia, Pennsylvania.
For more information, visit www.edgedynamics.com, send email to info@edgedynamics.com, or call 650-780-7800.
Contact:
Ross Perich
Trainer Communications
(925) 556-5463
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Edge Dynamics and the Edge Dynamics logo are trademarks of Edge Dynamics, Inc. in the United States and other countries. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies.