Edge Dynamics Channel Commerce Management Solution Recognized By IDC And Intelligent Enterprise Magazine

IDC Report Highlights Edge Dynamics for its Role in Driving Supply Chain Efficiency for Pharmaceutical Manufacturers

Intelligent Enterprise Editors' Choice Awards Names Edge Dynamics a Company to Watch in 2006

REDWOOD CITY, Calif.—June 12, 2006 – Edge Dynamics, the leading provider of channel commerce management (CCM) solutions, today announced that Health Industry Insights, a division of IDC, recently released a report highlighting Edge Dynamic's CCM solution. The report, entitled "Companies Gain an Edge with Channel Management," addresses pharmaceutical manufacturers' increased focus on supply chain efficiency and examines how the Edge Dynamics CCM solution enables the demand-driven enterprise by providing life science companies with critical real-time visibility into the channel. As a result, leading manufacturers such as Bristol-Myers Squibb, King Pharmaceuticals, Purdue Pharma, Sankyo Pharma, and many others are able to more effectively manage channel inventory levels, track customer demand, and comply with increasingly stringent federal regulations.

As further evidence of the growing interest in channel commerce management, Edge has also been recognized as a "company to watch" in the Eighth Annual Editors' Choice awards by Intelligent Enterprise Magazine. The award highlights the most influential vendors driving the intelligent enterprise, and the editors recognized Edge for enabling the "demand-driven" supply chain by providing enhanced channel visibility for life sciences manufacturers.

Edge Dynamics was one of seven technology vendors named in the Performance Management category. Other companies named in this category and for the award overall include Cognos, Microsoft, IBM, BEA Systems, and EMC, among other industry leaders.

IDC's View of CCM:
"With 6-10% of worldwide pharmaceuticals estimated to be fake and the number of FDA counterfeit investigations in the United States up tenfold over the past five years, securing the supply chain for safe distribution is critical," said Eric Newmark, senior research analyst at Health Industry Insights. "Business process improvement, technical innovation, and Fee-for-Service agreements all aim to eliminate [counterfeit] behavior within the channel, and solutions such as Edge's CCM solution help manufacturers manage and enforce these efforts. As companies continue to enhance channel visibility and control, operating in a demand-driven fashion will become increasingly possible."

Intelligent Enterprise's View of CCM:
"Led by the most innovative and influential in BI, service orientation and BPM--companies spotlighted in this year's Editors' Choice Awards--we're finally seeing tools and solutions to support business/IT collaboration," said David Stodder, editor-in-chief, Intelligent Enterprise. "We're pleased to recognize Edge Dynamics for its innovative channel management solutions that enable better visibility into orders and inventory and prevent customers from leaking revenue."

Edge Dynamics provides the market-leading CCM solution for the life sciences industry that addresses critical business challenges in the areas of channel performance, regulatory compliance, and brand integrity. As a part of its solution, Edge Dynamics provides a continuous channel scorecard for managing Fee-for-Service agreements, including key metrics such as inventory, revenue adjustments, service levels, and data quality. This scorecard has been successfully deployed by a number of leading pharmaceutical manufacturers to enforce and compensate wholesalers for their performance under the Fee-for-Service agreements.

"Improving overall corporate performance and driving measurable business value through real-time business intelligence are core to our model for delivering customer success," said Rob Chen, vice president of marketing and alliances for Edge Dynamics. "Recognition from industry experts like IDC and Intelligent Enterprise underscores the mission-critical nature of channel commerce management, and we look forward to continuing to deliver solutions that help our customers achieve success."

About Edge Dynamics
Edge Dynamics is the pioneer and leading provider of channel commerce management (CCM) solutions to the life sciences industry. Edge Dynamics uniquely provides a full range of on-premise, hosted and hybrid solutions that enable manufacturers to optimize their transaction stream processing to address critical business challenges in the areas of operations performance, regulatory compliance, and brand integrity. Deployed at leading pharmaceutical manufacturers, the Edge Dynamics solution currently optimizes more than $75 billion in annual channel revenues. Edge Dynamics has offices in Redwood City, Calif. and Philadelphia, Pa. For more information, visit www.edgedynamics.com, send email to info@edgedynamics.com, or call 650-780-7800.

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Contact:
Scott Bauman
Greenough Communications
(617)275-6518

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