Edge Dynamics Launches Hosted Channel Commerce Management Solutions
Edge Dynamics First to Provide Life Sciences Manufacturers with Multiple Deployment Options
REDWOOD CITY, Calif.—March 1, 2006 – Edge Dynamics, the leading provider of channel commerce management (CCM) solutions, today announced new hosted delivery offerings with IBM as its premier hosting partner. Edge Dynamics is the life sciences industry's first solution provider to offer hosted, on-premise, and hybrid deployment options to its customers. Developed to help life sciences manufacturers address issues related to channel control, regulatory compliance, and patient safety, the Edge Dynamics solutions currently optimize more than $75 billion in annual U.S. channel revenues for leading pharmaceutical manufacturers such as Bristol-Myers Squibb, Purdue Pharma, King Pharmaceuticals, and Sankyo Pharma, among many others.
"Edge Dynamics was a pioneer in helping life science manufacturers more effectively manage their channel," said Bruce Cleveland, Siebel Systems' senior vice president and GM, Products and CRM OnDemand, as well as an Edge Dynamics board member. "By offering its CCM solutions as hosted services, Edge Dynamics is once again leading the way—providing powerful CCM solutions to companies of all sizes through any deployment option: on-premise, on-demand or a hybrid of the two. Edge Dynamics' management team has extensive experience with hosted applications and is therefore uniquely qualified to deliver CCM solutions as an on-demand service with enterprise-class security, performance, reliability, and scalability."
"We're charting the course for how life sciences manufacturers gain greater control and visibility into their channel, and this launch underscores our commitment to raise the bar for the industry," added John McGrory, Edge Dynamics president and CEO. "So whether this means offering customers packaged offerings with different levels of capabilities or a flexible range of deployment options, to us it is all about providing options to enable customer success."
By collaborating with IBM as its hosting provider, Edge Dynamics delivers its CCM customers the industry's most reliable application hosting services and the benefits of IBM's long-time leadership in application hosting. IBM will provide secure, highly-available hosting services powered by IBM's Applications On Demand Platform, which automates application hosting and management to provide a scalable and efficient platform for running business applications.
Designed to meet growing market demands for fast, easy, and affordable solutions, Edge Dynamics' hosted services deliver industry-leading capabilities and built-in channel management best practices to life sciences manufacturers. The new hosted services are built on the same proven technology platform as Edge Dynamics' on-premise solutions, but the hosted services are delivered as a private Internet utility that can be deployed rapidly with no upfront investments in hardware or software. Edge customers will benefit from the strategic flexibility to start with a hosted service and migrate to an on-premise solution as needs change, or customers can leverage both deployment options in a hybrid solution.
"Edge Dynamics is taking the right approach to delivering its hosted offerings. Similar to leading vendors like Siebel, and most recently SAP, Edge Dynamics is taking a delivery-agnostic approach that is focused on providing the full range of options to enable customer success. Edge's vision is also unique in that not only do they provide the needed functionality to manage the channel, but also they have integrated the ability to access multiple data sources directly into their hosted offerings," said Joshua Greenbaum, principal analyst with Enterprise Applications Consulting.
"The adoption of software-as-a-service (SaaS) as a delivery model is accelerating, and the next wave of hosted offerings will focus on vertical markets and the unique business requirements within them," said John Fontanella, senior vice president and research director of supply chain services at Aberdeen Research. "With the business model that Edge Dynamics has, the ability to scale communications to any size partner in the supply chain is critical."
With this announcement, Edge Dynamics is providing the same industry-leading functional capabilities to help manufacturers address their channel management needs, but in the form of an additional hosted deployment option that provides customers the benefits of rapid deployment, no upfront investment, and ease of use. Edge Dynamics now uniquely provides customers a full range of solutions to address customer preference for different levels of solution, data and IT control. The four available solutions are:
- New: Edge CCM Essentials OnDemand—Starter solution designed to monitor and manage core channel commerce management policies, delivered as a hosted service with direct receipt of channel EDI data.
- New: Edge CCM Enterprise OnDemand—Complete CCM solution that enables full management and enforcement of channel commerce management policies, delivered as a hosted service with comprehensive integration capabilities.
- Edge CCM Essentials on-premise software solution—Existing CCM Essentials solution that is delivered as an on-premise offering for greater data and IT control.
- Edge CCM Enterprise on-premise software solution—Existing CCM Enterprise solution that is delivered as an on-premise offering for greater data and IT control.
"As one of Edge Dynamics' customers, we are excited about the deployment flexibility this new offering provides. As opposed to the typical role of hosted offerings as interim solutions, Edge Dynamics' approach of enabling hybrid deployments and providing a long-term migration path to on-premise solutions ensures that Edge will be a strategic solution for manufacturers regardless of what deployment option is implemented initially," said Steve Seid, executive director of National Accounts and Trade Relations at Purdue Pharma L.P.
"This new offering represents the third generation of hosted services," said Rob Chen, vice president of marketing and business development at Edge Dynamics who has launched several leading hosted solutions. "Edge Dynamics' hosted service not only reduces IT demands and provides an affordable solution, but also offers customers a high availability private utility with pre-built channel data integration and support for multiple delivery options."
Pricing and Availability
Edge Dynamics' hosted CCM services are available as a monthly subscription without requiring any upfront investment hardware or software. For more information, please contact our sales representatives at 650-780-7800 or visit www.edgedynamics.com.
About Edge Dynamics
Edge Dynamics is the pioneer and leading provider of channel commerce management (CCM) solutions to the life sciences industry. Edge Dynamics uniquely provides a full range of hosted and on-premise solutions that enable manufacturers to optimize their transaction stream processing to address critical business challenges in the areas of channel control, regulatory compliance, and patient safety. Deployed at leading pharmaceutical manufacturers, the Edge Dynamics solution currently optimizes more than $75 billion in annual channel revenues. Edge Dynamics has offices in Redwood City, California, and Philadelphia, Pennsylvania. For more information, visit www.edgedynamics.com, send email to info@edgedynamics.com, or call 650-780-7800.
Contact:
Scott Bauman
Greenough Communications
(617)275-6518
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Edge Dynamics and the Edge Dynamics logo are trademarks of Edge Dynamics, Inc. in the United States and other countries. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies.