• Overview
• Dynamic Demand Management
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• MarketEdge
• FinanceEdge
• Edge FastStart
• Why Edge

MarketEdge

MarketEdge delivers next-day insight into channel sales uptake—giving you immediate information about what is selling and what is not in order to optimize sales and marketing performance. You can now monitor new product introductions, sales programs, and marketing campaigns in real time and act in response to shifts in demand much faster than ever before.

MarketEdge leverages Edge Dynamics' market-leading capabilities for analyzing and reporting pharmaceutical channel data, currently available to companies under Distribution Service Agreements, to provide next-day insight into channel sales by product, downstream customer, and geographic location. It systematizes the voluminous invoice-level sales data available in wholesaler EDI 852 and 867 reports to reveal who bought, who sold, where the product is throughout the channel, by class of trade, customer group, geography and sales territory. Leveraging Edge Dynamics' unique business policy engine, sales and marketing managers receive real-time customized alerts when MarketEdge detects sales anomalies that matter, as defined by thresholds and rules they set.

Available on-demand or on-premise, MarketEdge functions on the same enterprise-grade platform, channel system of record, analysis engine, and reporting system as all Edge Dynamics solutions. For on-demand customers, Edge Dynamics' third-generation "private utility" Software as a Service provides a separate, secure, application instance dedicated to each customer, with security, reliability, performance, and scalability typical of enterprise-class on-premise applications. On-premise deployments allow standards-based integration to SAP^® ERP and other enterprise systems.

See Why Edge delivers capabilities and performance others can't match.

For more information, please review the MarketEdge datasheet or contact Edge Dynamics Sales.