Thank you for your interest in:
Leverage EDI 867 Data for Sales and Marketing Insight
Presented on July 17, 2007
Speaker:
Richard Prest, Edge Dynamics
Richard Prest presented results of an industry-wide survey in which respondents said the ability to sense changes in demand sooner would deliver significant benefits: 56 percent believe this capability would improve new product launches and 76 percent see an opportunity for better forecast accuracy. But only 24 percent were even aware that real-time channel data exists that can significantly improve demand-sensing and response.
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